The advertising campaign for Iceland featured a minor celebrity who had done her time in the jungle feeding on miniature food, it further encouraged us to 'party like a celebrity'. Feeding on miniature food is but one feature of the Toyist manifesto. Gullivars Travels was an early anti Toyist political treaty that has much to tell us today with current liliputian trends. Some lose all sense of proportion, I have lost my sense of scale.
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