It may well be that the desire to stand above the family of trade, the idea of having celebrated craft individuals is also part of my greater thesis. Whe once craft found security in a common history and established values, now the obsession with self and the individual is paramount. Students rarely come in to colleges these days wanting to be merely a good craftsman, they now want to be known, on magazine covers, in exhibitions. Separation from the pack is crucial to any sense of success thay may achieve. This celebrity culture, this advancement of the individual above the whole is down to an ego created by assumptions on the nature of self.